Vatambi vemakambani vakawandisa vanoda hurongwa hwekubiridzira - bhizinesi hombe rinoshandisa matare edzimhosva kana hurongwa hwekutonga - kuwedzera purofiti uye kuwanza vakwikwidzi. Uku corporatism, iyo inoshandisa simba rekumanikidza rehurumende uye hurongwa hwemutemo kuwana mukana wekukwikwidza, haufanirwe kumbovapo. yakadudzirwa zvisizvo se pro-consumer.
Muna Alcon Vision v. Lens.com, takaona pekutanga mashandisiro anoita makambani makuru emarudzi akawanda kudzora makwikwi uye kuderedza kutengesa kwevanokwikwidza mumisika yavo. musika nekushandisa Unilateral Pricing Policy (UPP), iyo inoraira mitengo yepasi pekutengesa kune mamwe malenzi.Kune vasiri vehupfumi, UPP igadziriso yemitengo inoita kuti mutengo wechigadzirwa urambe uchikwira.
Pamusoro pezvo, "Alcon, kambani hombe pasi rose yekuchengeta maziso, yamhan'ara mhosva yekutyora chiratidzo ichipokana nerudzi rwechipiri pakukura pamhepo.Matanho emutemo haasi kutorwa kudzivirira kodzero dzezvivakwa zveAlcon kana kuchengetedza vatengi vayo.Kwete, Panzvimbo iyoyo, mhosva dzakagadzirirwa kudzikamisa makwikwi eAlcon uye kuvamanikidza kupinda muzvibvumirano zverezinesi izvo zvinokuvadza vanopfeka lens.Iyo inonzi inonzi trademark nyaya ndeyekurongedza, kwete iwo chaiwo ekubata.Mhosva yaAlcon yechinhu chidiki uye chinangwa chavo chaicho ndechekuwana vanodzikisira pamhepo kuti vatenge 100% lenses kubva kuAlcon nemitengo yakakwira zvekuti malenzi asazotengeswa nemutengo wakaderera.Izvi zvichasimudzira mamirioni evatengi kukwira Mutengo. "Alcon yakagadziridzazve kurongedza kwayo kudzivirira vateresi kubva pakutengesa lenzi nemitengo yakaderera.
Alcon inoda kuparadza misika yezvitoro zvekutengesa kwema lenses, kana izvo Alcon anodana dambudziko regrey market.Iro idambudziko reAlcon, chete nokuti iyo inonzi grey market prices yakaderera zvikuru pane iyo Eye Care Practitioners (ECPs) inochaja.
Heino chinyorwa cheavo vedu vanoda macontact lenses.Pasina dhirezi nzvimbo seLens.com kana 1800Contacts.com, varwere vangamanikidzwa kutenga malenzi kubva kuECP.Kana varwere vazhinji vachimanikidzwa kutenga maAlcon lens avo kubva kuECPs pane vatengesi vakaderera. , ipapo ECPs ichave yakanyanya kunyorera Alcon lenzi, zvichikonzera mitengo yakakwira uye kutengesa kweAlcon.
Tichiri kupora kubva kukoronavirus, varwere/vatengi vanoda zvimwe zvingasarudzwa, kwete zvishoma. Denda iri ragadzirisa hupfumi nenzira dzatisingazonyatsonzwisisa kwemakore anotevera. ndiye anokunda mune zvehupfumi munguva yepost-denda.
Gore rapfuura, makambani makuru akaita seAlcon, Texas, akaisa purofiti yakasimba uye kutengesa. Kutaura zvazviri, Alcon - mugore rakaipa, rakaipa, rakashata - akaisa mabhiriyoni emadhora mukutengesa muna 2020, nepo vanhu vazhinji vekuAmerica vakawana mafurloughs, kusiiwa, kubhuroka uye kuvharika. .Kunyangwe mugore rekuvhara uye kunonoka mune zvekurapa, Alcon yechina-kota yekutengesa kwepasirese yaive $1.9 bhiriyoni, kumusoro 2% kubva pachikamu chechina cha2019.
Nemaonero ayo ehupfumi ari kuwedzera, Alcon, mutungamiri wepasi rose muindasitiri yekuchengeta maziso, achiri kushandisa "mutemo" - ndiko kuti, kushandisa hurongwa hwemutemo - kumanikidza maitiro ekusakwikwidza mumusika wekuonana lens.Inoshandisa iyo yemutemo system. kudzikamisa sarudzo yevatengi, gadzirisa mitengo uye dzinga vateresi.
Mamirioni eAmerica anoda maconta lenses.According to RealClearHealth and the Centers for Disease Control and Prevention (CDC), 45 miriyoni vekuAmerica vanopfeka maconta lenses.Ava vekuAmerica vanopfeka maconta lenses kunze kwekudikanwa, kwete kugutsikana. Vagari vemuUS vanoda kugadziridzwa kwekuona, masutu eAlcon anokanganisa vanhu vekuAmerica vanoshanda nesimba vanoda kuzorora mushure megore rakashata, sarudzo shoma, mitengo yakakwira chinhu, asi mhosva yaAlcon inogona kuita kuti vatengi vasingaverengeki vatenge malenzi avanoda kuti vashande, vashande, vatyaire, uye vararame hupenyu hwakajairika.
Daniel Patrick Moynihan akamboti, "Munhu wese ane kodzero yekufunga kwake, asi kwete zvake chokwadi."Hezvino chokwadi nezve Alcon's anticompetitive maitiro:
Alcon akamhan'arira mutengi wecontact lens discounter uyo aitengesa vatengi nemitengo yakaderera, achipomera kuti kutyora kwayo kwainzi chiratidzo chekutengeserana kwaive kusina maturo.Kutaura zvazviri, mhosva yeAlcon haina chekuita nekutyorwa kweFDA kana kunetseka nezvepfuma yenjere. vakwikwidzi vepamhepo vari kutengesa zviri pamutemo, FDA-inobvumirwa contact lenses.Chokwadi, zvisinei, ndechokuti zvitoro izvi zvepaIndaneti zvinodhura kupfuura Alcon.Ndizvo chaizvo.Chii chinonzi Alcon chinonyanya kukoshesa kuvhara makwikwi.
Kune ma pa tients vanoda macontact lens, Alcon iri kutsvaga kuderedza makwikwi kubva kune vateresi vepamhepo kuitira kuvhara mitengo yepamusoro uye kuwedzera kutengesa. Iyi mitengo yakakwirira haipe mamwe mabhenefiti maererano nemhando kana kuchengeteka.Ichi chinhu chakaipa.
Nguva yekutumira: Mar-26-2022
